Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Vintage Culture, MAGNUS 'Nothing Ever Changes' by Elliott Gonzo & Justin Du Pre

Rob Ulitski - 17th Apr 2024

Elliott Gonzo and Justin Du Pre co-direct an eerie dystopian promo for Vintage Culture & MAGNUS.

The video for Nothing Ever Changes explores a futuristic universe dominated by AI, predicting a Brave New World of human-tech hybrids.

Infused with haunting representations of the world we live in, mixed with liquid 3D textures and uncanny transformations, the video is an enigmatic fusing of technology and society. Ending on a mysterious note, it's a powerful visual that really packs a punch.

“In my latest project, I explore a dystopian future where young adults are ensnared by a world increasingly dominated by technology, their city transforming into liquid metal - a potent symbol for AI's unchecked proliferation, akin to opening Pandora's box," explains Gonzo. 

"The story culminates as each character is inexorably coated in liquid silver, illustrating the inevitable assimilation with the technology they sought to escape.

"This piece was made with extensive CGI work and no AI was involved in the filmmaking process. Massive love to the incredible team for pulling this one out of the bag!”

Featured sponsors

Rob Ulitski - 17th Apr 2024

Tags

  • Director's notes
  • CGI
  • Futuristic
  • enigmatic
  • Anachronistic
  • haunting

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Elliott Gonzo
Director
Justin Du Pre
Producer
Production Company
PRETTYBIRD UK PR
Lee Sharrock

Editorial

Editor
Elliott Gonzo

Grading

Colourist
Myles Bevan
Colour grade company
Colour Producer
Christian Maggiore

VFX

3D Lead
Justin Du Pre
3D Assistant
Henry Oliver Houdini

Agent

Director's Representation

Commission

Commissioner
John Hassay

Rob Ulitski - 17th Apr 2024

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video