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Rachel Chinouriri 'Never Need Me' by Jacob Erland

Rob Ulitski - 23rd Jan 2024

Revenge is sweet, especially with Florence Pugh standing by your side, in Jacob Erland's latest collaboration with Rachel Chinouriri.

The video for Never Need Me is a satisfying tale of a cheating boyfriend who gets his just desserts - or in this case, a cake in his face - at a party in front of all their mutual friends. The concept is elevated and taken to cake-smashing heights in Erland's glossy visual, which meditates on relationships, friendship and new beginnings.

And, of course, by the unexpected movie star presence of Florence Pugh, who plays Rachel's best friend. Having heard the song and reached out to the singer directly on Instagram, Pugh made this casting coup possible, and then plays a supporting role in the video in more ways than one. 

She is the best girlfriend who helps her lovelorn pal after a traumatic incident - revealed in full towards the end. Her appearance, and her chainmail party dress, is attracting tabloid attention - but Florence is not the star of the show, and she withdraws from Rachel's spotlight at crucial moments. 

The result is a thoroughly enjoyable and great looking video - excellent work from DoP Jake Hunter and colourist Alex Gregory - and the latest in a growing number of impressive collaborations between Chinouriri and Erland. 

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Rob Ulitski - 23rd Jan 2024

Tags

  • Comedy
  • Pop
  • Relationship
  • Breakup
  • New Beginnings
  • Performance
  • Actor
  • Narrative

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Credits

Production/Creative

Director
Jacob Erland
Producer
Jake River Parker
Production Company
Executive Producer
Polly Millner
Executive Producer
James Waters
1st AD
Freddie Wright
Assistant Producer
Rowan Mackintosh King

Camera

Director of Photography
Jake Hunter
Focus Puller
Jeff Vine
2nd AC
Tom Watson

Lighting/Grip

Gaffer
Connor Adam
Key Grip
Steve Morgan

Art

Production designer
Katie South

Choreography

Choreographer
Angelica Wolanska

Casting

Casting director
Sophie Greetje
Lead actor
Rachel Chinouriri
Lead actor
Florence Pugh

Editorial

Editor
Laura Cairney-keize
Editing company

Grading

Colourist
Alex Gregory
Colour grade company
No.8

Agent

Director's Representation
Sam Davey

Commission

Commissioner
Francesca Costa
Label
Parlophone Music

Rob Ulitski - 23rd Jan 2024

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