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Jorja Smith 'Falling Or Flying' by Jorja Smith

Promonews - 7th Sept 2023

Jorja Smith makes her directorial debut with the video for Falling Or Flying - the latest release from her forthcoming new album - and mirroring the sultry and soulful sounds of the track, she sets out to portray the dichotomy of falling or flying in a simple narrative that peaks as she departs on a journey into space.

Up to that point, the viewer is treated to shots of a solitary Jorja as she performs the song captivatingly to the camera in an underground bunker, in the final preparations for her mission. 

Jorja worked closely with her crew and Stink's Head of Music Videos Dom McKiernan to bring her vision to life. "Jorja is equally as impressive behind the camera as she is in front of it," says McKiernan. "Incredibly considered, quick thinking and with just such a positive vibe throughout.

"Jorja had a clear idea of what she wanted and could communicate it to the crew cohesively whilst also being really collaborative and open to figuring out the best way to crystalise her vision together with the crew.”

Jorja Smith adds that the idea for the video “came to mind ‘cause I always wanted to shoot a video in space. Falling Or Flying just made me think of that. I wanted to go up into space with someone I love and cherish, but they didn’t want to come with me.”

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Promonews - 7th Sept 2023

Tags

  • Director's notes
  • Performance
  • R&B
  • Soul

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Credits

Production/Creative

Director
Jorja Smith
Producer
Lana Salfiti
Production Company
Executive Producer
1st AD
Freddie Wright
Line Producer
Maya Bury, Production Assistant

Camera

Director of Photography
Fraser Rigg
Focus Puller
Paul Snell
2nd AC
Josh Tilley
Trainee
Sofia Wolthers

Lighting/Grip

Gaffer
Riaz Ahmed
Sparks
Shaun Witherup, John Harkins, Pete Musgrave

Art

Production designer
Ranya El-refaey
Art Assistants
Hannah Eccles, Poppy Lewes, Ella Lynch

Wardrobe

Stylist
Verity May Lane
Hair
Danielle Igor
Make-up
Bea Sweet
Seamstress
Charlie McCosker, Nails

Editorial

Editor
Lainy Black
Editing company
Assembly Rooms
Edit Producer
Taise Kerr
Senior Edit Producer
Phoebe Armstrong-Beaver

Grading

Colour Producer
Alex Carswell
Colourist
Connor Coolbear
Colour grade company
Senior Colour Producer
Olly Withworth

VFX

Title Design
Jay Vaz And Dan Lovrinov

Commission

Commissioner
Erin Corrian-Alexis
Label
FAMM
Creative Director
Derelle Elijah Jorja PA

Promonews - 7th Sept 2023

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