Oska Zaky has directed a heartwrenching promo for Insincere Jack's Melody, in collaboration with the hiphop trio, highlighting the issues surrounding youth suicide. 

The film is an impressive visualisation of the song - all about Jack, a teenager whose life comes to a tragic end, as a result of events that could in truth happen to any teenager, including a failed romance and overdependence on drugs.

What makes this exceptional work is how the arc of Jack's story is dramatised, with excellent performances from its young cast - not least from Cameron Lewis, who plays Jack. His portrayal of the young man's journey - from cheeky, optimistic teen, who through a series of commonplace events and actions, becomes the person who sees all hope and promise extinguished - is a really outstanding screen performance.

This narrative is supported by the impassioned performance of the song by Insincere, acting as narrators. We see the trio traversing different London cityscapes, and performing as the narrative matches the arc of the track. 

It is anything but insincere. The sensitive approach to such a raw, important subject is a credit to directors Zaky, Insincere and everyone involved. The result is powerful, the cause is important, and this should be seen.

• The content contains suicide self-harm topics. Viewer discretion is advised.