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Rodney Chrome 'To The Money' by Zac Dov Wiesel

Rob Ulitski - 13th June 2022

After finding a bag of money in the forest, Rodney Chrome's destiny becomes set in stone, in Zac Dov Wiesel's vivacious promo for To The Money. 

The video is bookended by a man telling Chrome's backstory to his granddaughter at bedtime, and the journey between those two points is a dazzling, flamboyant affair. It paints a kinetically fast-paced and entertaining picture of the popstar's journey from street hustler to corporate CEO. 

Part-superhero, part-dance diva, Chrome's magnetic personality shines in every frame of the video, and Wiesel's eye for hypnotic, conceptual vignettes creates really fabulous visual.

Rob Ulitski - 13th June 2022

Tags

  • New Director
  • Pop
  • Hip Hop
  • Dance
  • Backstory
  • Dazzling
  • Hypnotic
  • Money
  • Performance

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Credits

Production/Creative

Director
Producer
Henry Wolf
1st AD
Cesar Llanos

Camera

Director of Photography
Shane Bagwell

Lighting/Grip

Gaffer
Matt Iacono
Gaffer
Josh Sheehan
Gaffer
Jason Wang
Key Grip
Ethan Wen

Art

Art Director
Cj Gainer
Production designer
Katie Balun

Wardrobe

Stylist
Yachi Gault
Hair
Lurissa Ingrid

Grading

Colourist
Sam Gilling

Rob Ulitski - 13th June 2022

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