Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Melody Gardot & Philippe Powell 'This Foolish Heart Could Love You' by Beki Mari

Rob Ulitski - 5th Apr 2022

Beki Mari directs a sensual promo for Melody Gardot and Philippe Powell, produced by 247 Productions. 

The video for This Foolish Heart Could Love You is curated in partnership with the Musée Rodin in Paris, and features two dancers in place of the artists themselves - Marie-Agnès Gillot, who also choreographed the piece, along with her male counterpart from L’Opera Garnier, Germain Louvet.

Dressed in archive pieces by Japanese Designer Issey Miyake, the video externalises the romantic themes of the track, and the dancers take inspiration from the breathtaking art that surrounds them, bringing to life the sculptor August Rodin's work, as if to ‘flip the switch’ on who is the muse and who is the artist. 

"Some of our most powerful memories are re-lived through music which is why it is so vital to film-making," says Beki Mari. "Music inspires movement both externally and internally and in this piece, surrounded by some of the worlds greatest sculptures, we project ourselves through this combination of movement and song in order to dream through the romance, ending in the slow stillness of silence.

"For me, the fascination of creating films is this ability to conceive or birth a kind of visual language which is understood uniquely, each time it is played."

Rob Ulitski - 5th Apr 2022

Tags

  • Choreography
  • Director's notes
  • Dance
  • August Rodin
  • Musee Rodin
  • Romantic

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Producer
Ruth Parrish
Production Company
Executive Producer
John Pryer
Production Manager
Helene Orjebin
1st AD
Abbi Yardley

Camera

Director of Photography
Cheyne Tillier Daley
Focus Puller
Alexandre Bloch
2nd AC
Lea Sassine

Lighting/Grip

Key Grip
Max Mitochine

Wardrobe

Stylist
Fiona Omnes
Make-up
Camille Arnaud
Clothing
Issey Mayake

Choreography

Choreographer
Marie Agnes Gillot

Casting

Lead Dancer
Germain Louvet
Lead Dancer
Marie Agnes Gillot

Editorial

Editor

Grading

Colourist
Sylvain Canaux

Commission

Commissioner
Murray Rose
Label
Decca Records

Rob Ulitski - 5th Apr 2022

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video