Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Mitski 'Stay Soft' by Maegan Houang

Rob Ulitski - 10th Feb 2022

Two masked invaders threaten the serenity of Mitski's Victorian garden, in Maegan Houang's otherworldly promo for Stay Soft. 

The dreamy concept introduces viewers to a luxurious fantasy world of rare plants and topiary, with the focus on a sweet but spooky Venus flytrap, who Mitski routinely feeds with a small drip of her blood.

When two invaders snatch the artist from the garden, a mysterious string of vignettes depict the struggle to overcome them, transcending into a hazy dance scene and some brilliant silhouetted action scenes - resulting in two sacrifices to feed the flytrap. 

Wonderfully bizarre and beautiful, it's another fantastic collaboration between Houang and this intriguing artist (they also recently worked together on the video for The Only Heartbreaker) that feels as editorial-esque as it does abstract. 

Rob Ulitski - 10th Feb 2022

Tags

  • Narrative
  • Pick of the Day
  • Surreal
  • Alternative
  • Indie
  • Singer-songwriter
  • Garden
  • Performance
  • Dance
  • Choreography

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
Maegan Houang
Producer
John Lozada

Camera

Director of Photography
Christopher Ripley
Focus Puller
Felipe Larrando
2nd AC
Darrell Ham
Film Laboratory
Fotokem

Lighting/Grip

Gaffer
Genevieve Evans

Art

Art Director
Terry Watson

Wardrobe

Wardrobe
Sajida Silva

Editorial

Editor
Gus Spelman

Grading

Colourist
Andrew Francis

Agent

Director's Representation
Doug Klinger

Rob Ulitski - 10th Feb 2022

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video