Martin Allison directs a hyper-stylised promo for Vlure's new track I Won't Run (From Love).

The video takes inspiration from artists such as the Scottish Colourists, the Dutch Masters and Caravaggio, to create an imaginative and painterly aesthetic.

Meticulously shot, the concept harnesses the fervent energy of lead singer Hamish Hutcheson, balanced with graceful camera movements and gentle slow motion.