Yesh 'VII' by Rubberband.

Yesh 'VII' by Rubberband.
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A remarkable visual accompaniment to Tibetan singer Yesh’s debut track VII by directors Jason Sondock and Simon Davis – aka rubberband.

Teaming up with creative director Bryan Wolff and art director Tal Midyan, the New York-based filmmaking duo produced and directed the video which follows three generations of women in a haunting and symbolic exploration of memory, the afterlife and finding peace in the absence of those we love.

The directors are also working on adapting the project into both a physical and online installation (, as Sondock explains: “The interactive website recognizes your IP address, and every time you visit the site or refresh the player it generates an entirely custom re-edit of the music video via a proprietary algorithm we’ve developed.

:Conceptually, it plays on the idea of memory and how our memories come to us in entirely unpredictable and nonlinear sequences. It has roughly 6.2 billion different permutations, roughly one for every human on earth.”


Chloe Rash
Production Company
Executive Producer
Lorenzo Ragioneri
Director of Photography
Sam Cutler-kreutz
Focus Puller
Jasmine Chang
2nd AC
Ryan Beggs
Ben Potter
Simon Davis
Gene Curley
Grading company
Nice Shoes
Kao Cheng Kai
Roman Bilichenko
Carmen Cooper, Adrienne Wagner, Gabby Beredo
Director's Representation
Marilou Bakkenist @ Moxie Pictures
Director's Representation
Lorenzo Ragionieri @ Cadence Films

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