Lily Allen 'Lost My Mind' by Myles Whittingham
Promonews - 8th June 2018
With her new album No Shame just released, Lily Allen reunites with Myles Whittingham for a gravity-defying video for Lost My Mind.
In the song Lily explores the emotional dislocation caused by the breakdown of a relationship, which Whittingham - who also directed her previous video for Trigger Bang – visualises by literally turning her world upside down.
This was all achieved in-camera, with numerous striking images taking the viewer on an emotional journey. And after her walking up the walls to the ceiling, it culminates with the rain falling in Lily’s room. After the excellent Trigger Bang, it confirms that Whittingham is a real emerging talent, strong on storytelling and technique. Â
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Credits
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Production/Creative
- Director
- Myles Whittingham
- Producer
- Production Company
- Production Manager
- 1st AD
Camera
- Director of Photography
- Focus Puller
- 2nd AC
Lighting/Grip
- Gaffer
Art
- Art Director
Wardrobe
- Hair
- Make-up
- Wardrobe
Grading
- Colourist
- Colour grade company
VFX
- Post production company
Commission
- Commissioner
- Label
Promonews - 8th June 2018