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Sigala, Paloma Faith 'Lullaby' by Craig Moore

David Knight - 13th Mar 2018

Craig Moore collaborates for a sixth time with Sigala for Lullaby - a dead cert to be a 2018 summer anthem – featuring ​Paloma Faith. Shot in Cape Town, Moore's striking, colourful video has Paloma singing a sweet lullaby that has the contrary effect to the norm: characters don't fall asleep, but wake up to find themselves in a series of stunning landscapes.

With simple styling to emphasise the scale and beauty of the locations, each performer goes through a journey as they digest their surroundings, begin to move gracefully within it, and gradually take on an increasingly celebratory mood.

CRAIG MOORE:

“We really had a blank canvas with this, and like past Sigala videos, we wanted to include dance​​. However, this was slightly different as we were conveying themes of escapism as the characters drifted off into faraway lands​, waking up on a simple bed in the middle of nowhere​.

"For this reason, I wanted to cast dancers that had a certain flow to their style - less aggressive and commercial feeling, but more ​dreamy, ​graceful and expressive. ​​Ballet was a big inspiration and ​seemed like a great contrast to our empty landscapes.

"We gave the dancers the scope to wake up and explore the space, gradually progressing into routines that showcased this sense of freedom and escape."

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David Knight - 13th Mar 2018

Tags

  • Choreography
  • Director's notes
  • Performance
  • Pop

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Credits

Production/Creative

Director
Craig Moore
Producer
Toby Walsham
Service Producer
Liam Johnson
Production Company
FAMILIA
Service Company
Robot
Production Manager
Hannah Bilverstone
1st AD
Chris Kelly

Camera

Director of Photography
Tony Miller
Director of Photography
Fabian Vettiger

Lighting/Grip

Gaffer
Lee Brinkley

Art

Art Director
Kat Hawker
Art Director
Bianca Prinsloo

Wardrobe

Stylist (Artist)
Karl Willett
Wardrobe
Nico Nigrini
Make-up
Inga Hewett

Editorial

Editor
Chris Roebuck
Editing company
TenThree

Grading

Colourist
Joseph Bicknell
Colour grade company

Commission

Commissioner
Dan Millar
Label
Sony Music

Other credits

Artist MU

Lindsay Cruickshank

Cast

Paige Drury-lawrence, Gabrielle Botha, Jean-mark Suntah, Thami Njoko, Sune-lee Esch

David Knight - 13th Mar 2018

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