Inspired by Blue Lab Beats front man Namali and his blue high top fade hairstyle, Jon E Price's video for Pineapple explores individualism and relationships, tied together through the common thread of our hair.

Shot on a mixture of formats including Bolex 16mm & 4k digital, and using an ingenious homemade DSLR barber chair rig, the film uses dynamic portraiture and to give an intimate look into lives of the bands close family and friends.

This is also the promo debut new start-up production company Great & Small, who have a background in commercial content. Likewise, Jon E Price makes an assured music video directing debut, having had a background in TVC commercials for the likes of Tesco, Nationwide & Hennessy whisky.