Imagine Dragons 'Whatever It Takes' by Peter Reeve

Imagine Dragons 'Whatever It Takes' by Peter Reeve
  • By David Knight
  • Posted On
  • Comments Comment(s)

RMV Productions create a trippy 360 lyric video for Imagine Dragons, with creative director Peter Reeve utilising the band's artwork as his inspiration for a 360 environment.

Animator Jim Howells developed the album artwork in Cinema 4D into a full 3D environment; adding a space-field, lightning and crazy space horses.

"We had a lot of fun creating this trippy visual, which the label loved as well," says Reeve. "As soon as the band's manager saw the first preview he replied 'this is dope!!!', which we knew was a good sign." 

To get the full effect, this should be watched on mobile or using Chrome web browser.

Credits

Director
Peter Reeve
Producer
Peter Reeve
Production Company
RMV ProductionsRMV Productions website
Commissioner
Jared Shelton
Label
Interscope Records
Animator
James Howells

Change or add info to this page.

Comments

  • The Firepit
  • K48
  • Undercranked
  • EPiK Music Videos
  • East London Studios
  • Friend
  • Wash
  • ROBOT
  • Thomas English
  • Black Dog Films
  • Chief Productions
  • Blindeye Films
  • Greatcoat Films
  • Homespun
  • RubberNecker
  • FAMILIA
  • COMPULSORY
  • Good Company
  • LEZ Creative
  • Somesuch & Co
  • Partizan
  • Sugarcane Media
  • Trim Editing
  • Forever Pictures
  • Caviar
  • Agile Films
  • London Alley UK
  • Emanate Studios
  • Trunk default banner
  • Cut+Run
  • Speade
  • Luti Media
  • Stink
  • Pulse Films
  • Dirty
  • Marisa Garner Associates
  • Burning Reel
  • Frenzy
  • Bullion Productions
  • Doomsday Entertainment
  • Knucklehead
  • Riff Raff Films
  • UNIT
  • Moxie Pictures
  • Full Fat Films
  • Rankin Film
  • Iconoclast
  • Prettybird
  • Park Village
  • Canada London
  • Blur Films
  • Loose Joints
  • Lock It In
  • Colonel Blimp
  • Free Agent UK
  • OB Management
  • Division
  • Kode Media
  • A+
  • Believe Media