Imagine Dragons 'Whatever It Takes' by Peter Reeve

Imagine Dragons 'Whatever It Takes' by Peter Reeve
  • By David Knight
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RMV Productions create a trippy 360 lyric video for Imagine Dragons, with creative director Peter Reeve utilising the band's artwork as his inspiration for a 360 environment.

Animator Jim Howells developed the album artwork in Cinema 4D into a full 3D environment; adding a space-field, lightning and crazy space horses.

"We had a lot of fun creating this trippy visual, which the label loved as well," says Reeve. "As soon as the band's manager saw the first preview he replied 'this is dope!!!', which we knew was a good sign." 

To get the full effect, this should be watched on mobile or using Chrome web browser.

Credits

Director
Peter Reeve
Producer
Peter Reeve
Production Company
RMV ProductionsRMV Productions website
Commissioner
Jared Shelton
Label
Interscope Records
Animator
James Howells

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