Ella Eyre ft Ty Dolla $ign 'Ego' by Sophia Ray

Ella Eyre ft Ty Dolla $ign 'Ego' by Sophia Ray
  • By David Knight
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Ella Eyre is all jewels and fur in the ultra-pink, candy-coated visual directed by Sophia Ray for the new single Ego. She’s joined by Ty Dolla $ign and a seriously hunky model who seems to like himself a bit too much - making it a pure pop confection with a positive message for the girls.

From the director


"For this video I wanted to create a cartoon-like, bubblegum, larger then life, world for Ella to use as her playground, as she dreams about that guy who is oh-so-fit but definitely knows it.

"I wanted the video to feel dream-like; we begin in every girls safe haven, her bedroom, and travel go through a highly visual pastel world, filled with iconic self-indulged selfie-taking-statues high up in the dreamy heavens, glitter monster backing dancers, defaced busts, and a rather earnest but pretty guy who is taking himself way too seriously.

"Ella is falling through this egotistical world and bringing the fun back into it, trying catch the guys attention. But by the end of the video she is just having way too much fun to really give a damn about him at all!"


Sophia Ray
Richard Wilson
Production Company
PartizanPartizan website
Executive Producer
Claire Stubbs
Production Manager
Mayling Wong
1st AD
Chris Malin
Director of Photography
Matthew Emvin TaylorMatthew Emvin Taylor website
Focus Puller
Robin Webster
2nd AC
Mahalia John
Julian White
Art Director
Zach Apo-tsang
Daisy Deane
Yasmina Bentaieb
Yasmina Bentaieb
Ben Harrex
Editing company
Final Cut
Jonny Tully
Grading company
Grading company
Post production company
Post Producer
Hannah Ruddleston
Amck Dance
Director's Representation
PartizanPartizan website
James Hackett
Virgin EMI

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