The video for Harry Styles's solo debut follows the tried and tested route of boyband heartthrobs going it alone, as patented by Vaughan Arnell's promo for Robbie Williams' Angels, and then gives it its own special twist.
Harry is windswept on the Isle Of Skye, before effortlessly lifting to the heavens, a la Peter Pan. There's no mystery in how it's done - the mystery is who made it (and why they prefer to assume anonymity). But it's evidently a spectacle bordering on spectacular that's appropriate to the epic soft-rock mood of the track, and does the required repositioning job for 1D's chief hottie.
- Alan Smithee