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Slowdive 'Sugar For The Pill’ by in/out

Luke Bather - 18th Apr 2017

After a mere 22 year break, seminal shoegazers Slowdive have returned with a new video directed by Riff Raff's Nursery of Evil duo in/out.

Taking inspiration from Slowdive's new album artwork (which is itself a still from a 1957 avant-garde film called Heaven & Earth Magic) the video is an exploration of geometric shapes, pictures within pictures and positives within negatives. Light circles objects and faces, warping abstract patterns in and out of existence with every frame.

Contrasting colours create a deeply satisfying palette for a serene and dreamlike visual which complements perfectly the band's dream-pop sound.

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Luke Bather - 18th Apr 2017

Tags

  • Performance
  • Indie
  • Album cover

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Credits

Production/Creative

Director
In/Out
Producer
Julia Frost
Production Company
Executive Producer
Natalie Arnett

Camera

Director of Photography
Ben Todd

Lighting/Grip

Gaffer
John Burke

Art

Art Director
Xander Mitchell

Grading

Colourist
Toby Tomkins
Colour grade company

Commission

Commissioner
Tom Davies
Label
Secretly Canadian

Luke Bather - 18th Apr 2017

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