Katy Perry 'Chained To The Rhythm' by Mathew Cullen

Katy Perry 'Chained To The Rhythm' by Mathew Cullen

Mathew Cullen and Katy Perry explore the intrinsically flawed ideals of the nuclear family in this CGI-heavy theme park clip for Chained To The Rhythm.

Employing the retro-futurism aesthetic and running with it full pelt into Katy Perry's standard pastel-pink and blue colour palette, exploring a trip to an all-American 50s-style theme park where the squeaky-clean fun and prosperity takes a disturbing turn. By the end, in a highly melodramatic reaction shot, that is all too clear to Katy. 

So on one level the video can be read as a metaphor for the worryingly herd-like behaviour that's a by-product of our self-obsessed, fun-seeking modern culture. On another it's just a fun, CGI-laden trip into a quasi-Disney dystopia with incredible costumes and production design - and you'd never expect anything less from a Katy Perry video, right? Both ways, it's another impressive achievement by Mathew Cullen.

Credits

Director
Mathew Cullen
Producer
Danny Lockwood
Producer
Rob Newman
Producer
Javier Jimenez
Director's Representation
Tommy Labuda

Change or add info to this page.

Comments

  • UK Music Video Awards 2017 (MPU)
  • Frenzy
  • Knucklehead
  • Blur Films
  • The Firepit
  • Free Agent UK
  • Agile Films
  • Full Fat Films
  • Doomsday Entertainment
  • Good Company
  • Speade
  • My Accomplice
  • Canada London
  • FAMILIA
  • A+
  • Cut+Run
  • Partizan
  • K48
  • Loose Joints
  • London Alley UK
  • Emanate Studios
  • Believe Media
  • OB Management
  • LEZ Creative
  • Forever Pictures
  • Nice Polite default banner
  • Marisa Garner Associates
  • The Sweet Shop
  • Riff Raff Films
  • Thomas English
  • Division
  • Bullion Productions
  • Greatcoat Films
  • Somesuch & Co
  • Caviar
  • Moxie Pictures
  • Colonel Blimp
  • Prettybird
  • COMPULSORY
  • Iconoclast
  • Strangelove
  • EPiK Music Videos
  • Undercranked
  • Kode Media
  • Homespun
  • Sugarcane Media
  • RubberNecker
  • Friend
  • Blindeye Films
  • Rankin Film
  • Park Village
  • Missing Link Films
  • Pulse Films
  • Burning Reel
  • Luti Media
  • Dirty
  • Trim Editing
  • ROBOT
  • Lock It In
  • Solab
  • CHEAT
  • Black Dog Films
  • The Uprising Creative
  • Chief Productions
  • Stink