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SOULS 'Bad Girl' by Jonathan 'JJ' Augustavo

David Knight - 7th Oct 2016

Jonathan 'JJ' Augustavo directs Bad Girl, the first of four videos he's made for SOULS, in which he's creates an authentic culture biopic of America from his unique perspective – what he calls "a postcard of this country that is not based on stereotype but actually something real and spiritual."

As Augustivo explains below, it was an unforgettable experience. And in the first, he presents it's a diverse portrait of a community in New Orleans: Black Lives Matter protesters, pool players, women bikers and drag queens. All human life is here. 

 

JJ AUGUSTAVO:

“Not since my work on the Same Love (Macklemore) film have I felt a deeper and more powerful connection. Selfishly this was an experience I needed as a director, artist and person…it was the hardest, most stressful and trying process for all of us but in the end what we made is beautiful and authentic. And in a way I fell in love with filmmaking again because of it.

"You could have given this project to a million different directors and had so many different and amazing projects. However what I made is my perspective of my country. Of what America is. To a mixed Filipino-American from Seattle collaborating with a white guy from Ohio, a chino-Latino from the Bay, and a producer from London. A postcard of this country that is not based on stereotype but actually something real and spiritual.

"We bled to make this and I could not be more proud…there are hundreds of wild stories of how this was made, the stress, the doubt, the lack of sleep - but ultimately it’s a set of films I love and hold dear to my heart."

David Knight - 7th Oct 2016

Tags

  • Director's notes
  • Documentary
  • Soul, Alt-Soul

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Credits

Production/Creative

Director
JJ Augustavo
Producer
Adam Leeman
Production Company
Skunk
Production Company
The Huge Llc
Executive Producer
Kate Taylor

Camera

Director of Photography
Edward Tran

Editorial

Editor
Jorge Sandoval

Grading

Colourist
Mikey Rossiter

Agent

Director's Representation
OB Management

Commission

Commissioner
Laura Clayton
Label
Sony Music

Other credits

Assistant Producer

Remii Huang

Production Assistant

Arturo Gonzales

Production Assistant

Max Huang

Production Assistant

Jorge Sandoval

NOLA Fixer

Charles Anderson

NOLA Fixer

Noé Cugny

Craft Services

Ned LeKaht

Assistant Editor

Gianna Agostino

Assistant Colourist

Elias Nousiopoulos

Special Thanks Go To

Aviel "AV” Ayoung, Dee-1, Lauren Fejarang, Ben Forgey, Gizelle Hernandez, Hans Leeman, Henry Lipkis, CJ Sloan, Down Low Ulibarri Car Club, Caramel Curves Motorcycle Club, Salvation Mountain, Allways Lounge, Pussy Power, The Camera House, Cineverse New Orleans, The Mill NYC, Eastside Camera Services, Skunk Partners, Matt Factor, Shelly Townsend, Jeanne Stawiarski

David Knight - 7th Oct 2016

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