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Bloc Party 'Virtue' by James Copeman

Cat Velez - 18th Apr 2016

James Copeman has directed some appealing offbeat sexiness in his colour-coded pop video for Bloc Party's Virtue. 

The clip boasts pleasing colour combinations as turquoise-skinned people get up to sexually suggestive shenanigans in vibrantly-coloured spaces. To the pulsing beat of the music, a a hand inches towards a groin, fingers dip into egg yolks and a lady's tongue moves towards a rather phallic looking cactus...

JAMES COPEMAN:

"It was a pleasure to finally get to work with Bloc Party. The band wanted a video that would visualise every aspect of the music. I approached this with colour and dance. The imagery starts off with this idea but gradually I wanted to trick the viewer into falling from virtue and turn their minds onto sin therefor allowing the imagery of dehumanised bodies to become increasingly sexualised."

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Cat Velez - 18th Apr 2016

Tags

  • Director's notes
  • Pop
  • Colourful
  • Color Rooms
  • Art Direction
  • Sexy
  • Sexual

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Credits

Production/Creative

Director
James Copeman
Producer
Kat Cattaneo
Production Company

Camera

Director of Photography
Colm O'Rourke

Art

Art Director
Lucie Red
Production Assistant
Ria Hanish-Oaks

Wardrobe

Stylist
Sarah Marie Collins
Hair & Make-up
Jojo Copeman

Editorial

Editor
Nikki Porter
Editing company
Final Cut

Grading

Colourist
Houmam Abdallah
Colour grade company

Agent

Director's Representation
OB Management

Commission

Commissioner
Label
BMG

Cat Velez - 18th Apr 2016

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