Mura Masa 'What If I Go?' by Yoni Lappin
Cat Velez - 11th Apr 2016
Yoni Lappin's video for Mura Masa's What If I Go? goes deep and truthful in its depiction of young love in all its playfulness, flirtation and lustful attraction.
Beautifully shot by Ruben Woodin-Deschamps, it follows three photogenic London couples as they hang out in their local area, as well as capturing them on a night out, enjoying each other and hooking up. The video plays out in a flurry of footage interspersed with stunning gifs capturing the same moment at slighty diverging angles.
The strength of What If I Go? lies in fresh, utterly charming moving portraits as well as capturing what feels like truthful, intimate and candid moments between the pairs. Lovely!
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Cat Velez - 11th Apr 2016
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Credits
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Production/Creative
- Director
- Yoni Lappin
- Producer
- Callum Harrison
- Producer
- Aaron Z. Willson
- Production Company
- Bad
Camera
- Director of Photography
- Ruben Woodin-Dechamps
- Director of Photography
- OB Management
- 1st AC
- Michael Hobdell
- 2nd AC
- Thomas Oliver
Lighting/Grip
- Gaffer
- Josie Williams
Wardrobe
- Stylist
- Charlotte James
Casting
- Casting director
- Coralie Rose
Editorial
- Editor
- Fouad Gaber
- Editing company
- TE
Grading
- Colourist
- Jason Wallis
- Colour grade company
- EC
Commission
- Commissioner
- Emily Tedrake
- Label
- Polydor
Misc
- Motion Graphics
- Salim Adam
- Camera Trainee
- Daria Rozenfeld
- Art Direction
- Alfie Fielding
Other credits
Couple 1
Holly Muller, Montell Martin
Couple 3
Sarah Parsons, Chardonne Cooper
Single Female
Tia Xiao
Couple 2: Luis Skitini, Spacey Granison
Runner
Kia Fern-Little
Runner
Amy Harriot Gregory
Runner Driver
Seth Elton
Cat Velez - 11th Apr 2016