Ben Craig, whose commercials include ads for Assassin's Creed and Scottish Fire & Rescue, has now made his music video debut with this dark and visceral effort for rock band Fears' The Squeeze.

Beautifully shot by Ben Moulden, Craig takes the song's theme of the financial 'squeeze' and lyric "ain't nobody going home tonight" to weave a tale of violence and revenge, as the band's lead singer finds himself at the mercy of a vicious group of City boys.