SALSA, a Brazilian directing duo based in both Brussels and Rio, grabbed first prize at the Young Directors Award at Cannes in 2015 for Heaven, their powerful narrative-driven awareness film against human trafficking. Their promo for Belgian pop-synth band Great Mountain Fire's track The Magic is another ballgame entirely - a misty and sensual amusement park scene where sexual attraction thrives.
It begins with a middle-aged woman taking over the control room of an amusement park, and starting to sing into the intercom microphone. Her singing imbues her surroundings with a passion-filled mood that passersby cannot resist, and it proves to be an extremely powerful aphrodisiac to the people on the Deca-Dance ride.
From the director
“We loved the intention of the band and it was a solid concept to work with. We used this typical Belgian fun fair attraction, the Deca-Dance, and tried to create a mesmerizing atmosphere. We envisioned the ride as a sort of spaceship of love, a playground for this woman who is the embodiment of the music. She bewitches people for her own satisfaction, looking for the nostalgia of her own lost youth.”