Kendrick Lamar 'Alright' by Colin Tilley & The Little Homies

Kendrick Lamar 'Alright' by Colin Tilley & The Little Homies
  • By Cat Velez
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Colin Tilley has created one of the videos of the year for Kendrick Lamar's Alright, a landmark work for the summer of 2015. 

It's an epic, nearly seven-minute long piece, featuring the exceptional cinematographic eyes of two DoPs - Rob Witt and Corey Jennings – and thrillingly high energy shots involving street parties, burning cars and joyrides of reckless abandon. We are immersed into Kendrick Lamar's hyperreal world, which casts the city as a bitterly oppressive environment that leads its residents to a life of vice, hussle and the pursuit of hope. But despite that, Lamar supplies irrepressibly positive energy.

It begins with an intro exploring inner-city violence and subsequent police brutality, paired with his monologue shedding light on his past struggles with growing up in a ghetto, as well as his subsequent ethical struggles with becoming an influential figure. And the hopeful feeling Lamar is trying to capture is expressed in the exhilirating sequences where he's physically rising above the ground.

This device doubly serves as a visual expression of feeling uplifted, away from your past struggles as well as a (perhaps unconscious) Christian symbol, which has him rising in a saintly manner away from temptation and sin. Then comes the finale, culminating in the strongest form of Christian symbolism around: that of tragic martyrdom. 

Credits

Director
Colin Tilley
Director
The Little Homies
Producer
Andrew Lerios
Production Company
London AlleyLondon Alley website
Executive Producer
Luga Podesta
Executive Producer
Brandon Bonfiglio
Director of Photography
Corey Jennings
Director of Photography
Rob Witt
Editor
Vinnie Hobbs
Colourist
Trevor Durtschi
VFX
Hoodyfx
Director's Representation
Tommy Labuda (us) Ob Management (uk)
Commissioner
Mark Bridges
Label
Interscope

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