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Vince Staples ft Future & Snoh Aalegra 'Señorita' by Ian Pons Jewell

Cat Velez - 27th May 2015

Here at Promo News, we've been waiting patiently for the release of full uncensored director's cut of the Vince Staples video for Señorita. Forget the watered-down version on YouTube, because Ian Pons Jewell's bleak satire on modern America has to be experienced as it was meant to be seen.

Shot in an austere black-and-white, the video sets up a bleak, dystopian world in which the inhabitants of an American ghetto are overlooked by gun-toting guards in tall watch towers. The residents are prisoners - as if in a cage - but set out anyway on a dangerous act of defiance. A man recites Future's hook, holding up a prayer book with the Vince Staples logo embossed, leading a group of marchers who are gunned down one by one...

And if this commentary on the state of modern America wasn't extreme enough, the ending deliveres a final, disturbing blow. 

IAN PONS JEWELL:

"This was my first shoot through The Swordfight. I couldn't have hoped for a better one. Nabil hooked me up with ARTium records who have an amazing roster of artists, and I then got this track through from Vince Staples, who I'd been listening to for a while. It was great to be doing a hip hop video again after so long, as those are how I started out back in the day.

"The general premise is very much inspired from reading some interviews with Vince, one line in particular that reads - "The way I look at music - especially urban music, black - people music, whatever you want to call it - is that we’re all in the zoo, and the listeners are the people outside of the cage."

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Cat Velez - 27th May 2015

Tags

  • Director's notes
  • Director's cut
  • Drama
  • VFX
  • Rap
  • Hip-Hop

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Credits

Production/Creative

Director
Ian Pons Jewell
Producer
Whitney Jackson
Producer
Jade Forte
Production Company
The Swordfight
Executive Producer
Justin Benoliel
Executive Producer
Nabil
1st AD
Jonas Morales

Camera

Director of Photography
Martim Vian
Focus Puller
Troy Blischok
2nd AC
Yen Nyguen
Steadicam
Damian Church

Lighting/Grip

Gaffer
Will Elder

Art

Art Director
Paris Pickard

Wardrobe

Make-up
Christine Elli
Wardrobe
Kristina Torgerson

Editorial

Editor
Daniel Bochenski
Editing company
School Editing
Sound design
Gisela Fulla-Silvestre

Grading

Colourist
Luke Morrison
Colour Producer
Samantha Letzler
Colour grade company
The Mill

Agent

Director's Rep (UK)

Commission

Label
Artium

Misc

VFX Producer
Tomash Kuzmitskyi
Location Manager
Andrew Gardiner
VFX Producer
Max Chyzhevskyy

Cat Velez - 27th May 2015

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