Young Fathers 'Shame' by Jeremy Cole

Young Fathers 'Shame' by Jeremy Cole
  • By Jimmy Brown
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  • Views 36,138 (youtube)

Set within one scene, Jeremy Cole's promo for Young Fathers' Shame follows protagonist Terry (brilliantly played by Joshua Hubbard) as he goes through a dramatic transformation - 'shedding himself from the shackles of his identity', echoing the soundtrack's contrasting mix of brutal intensity and melodic euphoria.

From the director

JEREMY COLE:

“At first listen, I considered Shame as a strong, dance-along pop track. With every repeated listen, the track started to sound more sinister and haunting but you still wanted to dance along to it.

"My intent with the video was to create a piece that reflected the poignancy of the lyrics and the intensity of the music - while at the same time bringing conversation and question about perception.”

Credits

Director
Jeremy Cole
Production Company
Lemonade Money
Producer
James Payne
Executive Producer
James Payne, Faraz Osman
Production Manager
Jess Wright
1st AD
Nick Bamigboye
Director of Photography
David Wright
Focus Puller
Ewen Sadler
Wardrobe
Jaime Jarvis
Make-up
Hayley St. Aimee
Editor
Julian Fletcher
Colourist
Jp Davidson
Grading company
Pitch Black Films
Cast
Joshua Hubbard
Director's Representation
Lemonade Money
Choreographer
Holly Blakey
Production Assistant
Andres Albert, Alex Motlhabane
Steadicam
Josh Brooks
Production Coordinator
Sophie Prendergrast
Label
Big Dada
Commissioner
Hannah Turnbull-Walter

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