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Hot Chip 'Need You Now' by Shynola

Hot Chip 'Need You Now' by Shynola

Cat Velez - 7th Apr 2015

They may be animation legends but Shynola are pretty much all about live action these days when it comes to their outings in music video. But the magic is still there, as this intriguing fantasy for Hot Chip's wistful Need You Now shows.

Band frontman Alexis Taylor, in a post break-up daze, and marooned in a familiarly desolate and drizzly English seaside town, finds himself caught in a strange time-loop. He ends up in a cat-and-mouse chase with himself - and playing both the cat and the mouse.

It's intricately structured - with the mystery increased as versions of Alexis are obliterated as everything turns to black. But the chase still goes on, and the video does an excellent job of depicting a sense of helpless anguish, amidst a feeling of unfinished business - all reflecting Alexis's emotive vocals in the track.

 

Watch 'Hot Chip 'Need You Now' by Shynola' here

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Cat Velez - 7th Apr 2015

Tags

  • Drama
  • Narrative
  • Surreal
  • Dance, Alternative, Electronica

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Credits

Production/Creative

Director
Shynola
Producer
Jacob Swan Hyam
Production Company
Executive Producer
Katie Dolan
1st AD
Chris Kelly

Camera

Director of Photography
Benoit Soler
Focus Puller
Anthony Hugill

Lighting/Grip

Gaffer
Mark Holownia

Art

Art Director
Ezra Piers-Mantell

Wardrobe

Wardrobe
Kate Tabor
Hair & Make-up
Charlotte Kraftsman

Editorial

Editor
Leila Sarraf
Editing company

Grading

Colourist
Paul Harrison
Colour grade company
Finish

Agent

Director's Representation

Commission

Commissioner
John Moule
Label
Domino

Other credits

Production Assistant

Stephanie Werrell Smyth

Video Within Video DoP

Beau Scott

With Thanks To Pod Equipment Hire.

Cat Velez - 7th Apr 2015

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