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Lonely The Brave 'Trick Of The Light' by A Nice Idea Every Day

David Knight - 27th Jan 2015

A young couple's bust-up in their Berlin loft apartment eventually has tragic consequences - but then he has a chance to put things right, as the sequence of events in the apartment and on the street are replayed again and again, changing slightly each time, in A Nice Idea Every Day's video for Lonely The Brave's Trick Of The Light.

Frankly, it's unencumbered by any underlying logic, but like all good action films it doesn't really matter. The result is an absorbing piece of work, bursting with changing details and signifiers of the band and the song, by the directing team comprised of Vivien Weyrauch and Fabian Röttger. And it's their first important music video since joining Partizan last year.

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David Knight - 27th Jan 2015

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Credits

Production/Creative

Director
A Nice Idea Every Day
Producer
Jon Mealing
Production Company
Executive Producer
Claire Stubbs
Production Manager
Maria Friedemann

Camera

Director of Photography
Tanja Häring

Art

Production designer
Lena Mortizen

Casting

Lead actor
Ekaterina Sadorskaya
Lead actor
Arrigo Reuss

Editorial

Editor
A Nice Idea Every Day

Grading

Colourist
Vic Parker
Colour grade company
Raised By Wolves

Commission

Commissioner
Laura Clayton
Label
Sony Music

Misc

Line Producer
Elena Winterer

David Knight - 27th Jan 2015

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