Black Atlass 'Jewels' by Yoann Lemoine

Black Atlass 'Jewels' by Yoann LemoineBlack Atlass 'Jewels' by Yoann LemoineBlack Atlass 'Jewels' by Yoann Lemoine
  • By Davis Silis
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In the music video world, much like film itself, there are labours of love. We’ve all heard the stories; locked in a dark room, toiling away with no food or sleep until the final touches are done. Yes, there are labours of love, and then there’s something else; DIY 3D scanning performances and spending 8 months creating beautiful artificial CG worlds on a laptop while simultaneously touring under the moniker Woodkid. That’s precisely what Yoann Lemoine has done for his Black Atlass video ‘Jewels’.

It’s a stunning example of what can be achieved not with money, but strong vision and unrelenting persistence. The video features 3D scanned images of Montreal-based singer Alex Fleming (Black Atlass) paired with the stoic Polish model Anja Rubik, in worlds both unfamiliar and fantastic. Their surreal poses and surroundings are unsettling, yet absolutely captivating.

The lights and shapes and textures are not only extraordinary, but unexpected as well. And that’s largely the point. As Yoann explains: 

I was born with computers but I’ve always thought it was strange to use them to fake or replace reality. The whole quest for 3D, 4D, pixel resolution, frame rate, and progress in the CGI world only seems to be driven by a fascination for reality emulation, and not that much by artistry and fantasy. The reality pictured in this video only exists in the computer I used to create the piece. It's fascinating and alienating too.

Despite creating coldly artificial environments, the images in ‘Jewels’ have an immediacy and warmth to them, in large part because Yoann has created scenes with such detail and precision, we become completely engrossed. The way certain shots so unnaturally fuse faces together with inorganic objects creates a bizarre empathy; we understand, without understanding at all.

Credits

Director
Yoann Lemoine
Production Company
IconoclastIconoclast website
Executive Producer
Elias Belkeddar
Line Producer
Annabel Rosier
Director of Photography
Yoann Lemoine
1st AD
Antoine Poulet
1st AC
Johan Leclaire Botarelli
Gaffer
Thierry Baucheron
Electrician
Sidney Baucheron
Key Grip
Samuel Fisher
Grip
Romain Chevalier
Wardrobe
Darcy Backlar
Hair
Jérôme Cultrera
Make-up
Tracy Grey
Editor
Yoann Lemoine
3D Scanning & Modelling
Yoann Lemoine
Post
Yoann Lemoine
Commissioner
Pierre Le Ny
Label
Labelgum
Cast
Anja Rubik

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