Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

OK Go 'I Won't Let You Down' by Kazuaki Seki and Damian Kulash, Jr.

David Knight - 30th Oct 2014

Just when you thought OK Go must have exhausted all the possibilities of the insanely ingenious art-performance video; and that Writing's On The Wall was surely the last word in jawdroppingly art directed and choreographed one-take extravaganzas... 

Okay, no-one actually thought that they would stop doing this sort of thing. We're just glad that Honda got in touch, and showed the guys something they've been working on for a while... 

It's the latest beta version of Honda's mini-personal mobility device, the Uni-Cub. Part-unicycle, part sitdown segway, it's the co-star of the video for I Won't Let You Down, together with hundreds of Japanese schoolkids who also make a crucial contribution to a visual display only visible from the air.

The result, directed by Damian together with Kazuaki Seki, and Morihiro Harano as creative director, is just as impressive and spectacular as we have come to expect from this remarkable band.

But arguably the biggest star of the video, in a technical sense, is behind the camera. Or rather, it is the eye of the video. When the horizontal steadicam-like movement (shot half-speed, as is clear from the first seconds of the video) as OK Go move on their Uni-Cubs from studio to exterior, suddenly goes vertical, it's no secret how it's done. But it is one of the most imaginative uses of drone technology yet seen.

For a band that specialises in 'wow' moments, it is up there with the best. OK Go actually don't let us down, do they?

• More on how they made the I Won't Let You Down video

David Knight - 30th Oct 2014

Tags

  • BUG
  • One shot video
  • Promos
  • OK Go, I Won't Let You Down

Popular content

Feedback

Problem with this page? Let us know

Credits

Camera

Director of Photography
Makoto Okuguchi

Lighting/Grip

Grip
Takashi Taniguchi

Art

Art Director
Jun Nishida

Wardrobe

Stylist
Kazuki Yunoki
Hair & Make-up
Asuka Fujio

Choreography

Choreographer
furitsukekagyou air:man

Editorial

Sound
Isao Yoshida

Grading

Colourist
Shigeyuki Toriumi

Misc

Creative Director
Morihiro Harano
Co-Director
Kazuaki Seki
Co-Director
Damian Kulash, Jr.
Lighting
Akiyoshi Irio
DIT
Taito Oyama
Quadrocopter Pilot
Kenji Yasuda
Location Manager
Kyohei Kitamura
Online
Shunsuke Kakuuchi
Online
Takashi Tanaka

David Knight - 30th Oct 2014

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video