OK Go 'I Won't Let You Down' by Kazuaki Seki and Damian Kulash, Jr.

OK Go 'I Won't Let You Down' by Kazuaki Seki and Damian Kulash, Jr.OK Go 'I Won't Let You Down' by Kazuaki Seki and Damian Kulash, Jr.
  • By David Knight
  • Posted On
  • Comments Comment(s)
  • Views 7,792,507 (youtube)

Just when you thought OK Go must have exhausted all the possibilities of the insanely ingenious art-performance video; and that Writing's On The Wall was surely the last word in jawdroppingly art directed and choreographed one-take extravaganzas... 

Okay, no-one actually thought that they would stop doing this sort of thing. We're just glad that Honda got in touch, and showed the guys something they've been working on for a while... 

It's the latest beta version of Honda's mini-personal mobility device, the Uni-Cub. Part-unicycle, part sitdown segway, it's the co-star of the video for I Won't Let You Down, together with hundreds of Japanese schoolkids who also make a crucial contribution to a visual display only visible from the air.

The result, directed by Damian together with Kazuaki Seki, and Morihiro Harano as creative director, is just as impressive and spectacular as we have come to expect from this remarkable band.

But arguably the biggest star of the video, in a technical sense, is behind the camera. Or rather, it is the eye of the video. When the horizontal steadicam-like movement (shot half-speed, as is clear from the first seconds of the video) as OK Go move on their Uni-Cubs from studio to exterior, suddenly goes vertical, it's no secret how it's done. But it is one of the most imaginative uses of drone technology yet seen.

For a band that specialises in 'wow' moments, it is up there with the best. OK Go actually don't let us down, do they?

• More on how they made the I Won't Let You Down video

Credits

Creative Director
Morihiro Harano
Art Director
Jun Nishida
Co-Director
Kazuaki Seki
Co-Director
Damian Kulash, Jr.
Choreographer
furitsukekagyou air:man
Director of Photography
Makoto Okuguchi
Lighting
Akiyoshi Irio
Grip
Takashi Taniguchi
DIT
Taito Oyama
Quadrocopter Pilot
Kenji Yasuda
Stylist
Kazuki Yunoki
Hair & Make-up
Asuka Fujio
Sound
Isao Yoshida
Location Manager
Kyohei Kitamura
Online
Shunsuke Kakuuchi
Online
Takashi Tanaka
Colourist
Shigeyuki Toriumi

Change or add info to this page.

Comments

  • Believe Media
  • Friend
  • Rattling Stick
  • Wash
  • Caviar
  • OB Management
  • Free Agent UK
  • Bullion Productions
  • Chief Productions
  • Creep
  • Greatcoat Films
  • Knucklehead
  • La Pac
  • Solab
  • Burning Reel
  • Kode Media
  • Black Dog Films
  • Cut+Run
  • Marisa Garner Associates
  • Las Bandas Be Brave
  • Park Village
  • Blink Productions
  • Division
  • Somesuch & Co
  • Rankin Film
  • Luti Media
  • COMPULSORY
  • The Sweet Shop
  • Graft
  • London Alley UK
  • The Shiny Awards
  • Homespun
  • Artist Preserve
  • Blindeye Films
  • Iconoclast
  • RubberNecker
  • Cardel Entertainment
  • Good Company
  • Thomas English
  • My Accomplice
  • Agile Films
  • Forever
  • Riff Raff Films
  • East End Studios
  • A+
  • Partizan
  • Pulse Films
  • East London Studios
  • Lock It In
  • Canada London
  • FAMILIA
  • Speade
  • EPiK Music Videos
  • Biscuit Filmworks
  • Prettybird
  • Emanate Studios
  • Trunk default banner
  • LEZ Creative
  • Stink
  • CHEAT
  • Moxie Pictures
  • ROBOT