Pearls Negras 'Make It Last' by Ian Pons Jewell

Pearls Negras 'Make It Last' by Ian Pons Jewell
  • By Jimmy Brown
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Ian Pons Jewell's hugely entertaining promo for Brazilian trio Pearls Nagras' brutal genre-busting Make It Last sees an imaginative use of lo-fi VHS-style treatments, and some cool choreography supplied by Dejaneth Idalice Dos Santos, as the feisty trio's over-recording on a precious tape is discovered... 

From the director

IAN PONS JEWELL:

"I was approached by David Alexander who is [Pearls Negras'] producer, to make a video for them. We had about £1000, so Neirin Jones, our great DP suggested going down the route of VHS.

"This sparked my idea for basing it around the format itself and doing a slightly over the top telenovela style intro and outro, with Moran Beringer's VFX skills mashing up the whole central music video section!"

Credits

Director
Ian Pons Jewell
Production Company
Studio Murmur
Producer
David Leon Alexander
Producer
Jan Yan Ian
Production Manager
Anne Santoro
Director of Photography
Neirin Jones
Focus Puller
Bruno Travers
Gaffer
Joubert Freitas
Art Director
Marina Lara
Art Director
Anne Santoro Gomes
Wardrobe
Julia Tartari
Make-up
Amanda Schön
Editor
Ben Canny
Colourist
Danny Atkinson
Grading company
th1ng th2ng
VFX
Morgan Beringer
Label
Bolabo Records
Choreographer
Dejaneth Idalice Dos Santos

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