Get the Promonews daily round up

User Accounts

Get the Promonews daily round up

Sons & Lovers 'Lover' by James Partridge

Jimmy Brown - 20th May 2014

James Partridge mixes the narrative of a sensual, loved-up couple fooling around with some cool, slickly-edited performance footage of Sons & Lovers in this very watchable promo for Lover. 

As the story develops, things turn nasty down at the snooker hall – resulting in a well-choreographed ruck back at home...

JAMES PARTRIDGE

"Lover is a track with a massive sound and an impossibly catchy rhythm. After a discussion with Sons and Lovers, we decided to tell a universal story about young love. We wanted to show a couple who were deeply in love with each other, but shared a volatile and unpredictable relationship. They should bring the best and the worst out of each other, as love tends to have the habit of doing.  

"Taking influence from the grittiness of ‘Kids’ I wanted to combine this with something very stylized, precise, grandiose and unexpected…which is where the dancing comes in.  I’ve wanted to use capoeira and contact dance styles within a narrative for some time and this was a perfect opportunity to demonstrate emotional conflict with physical movement".

Jimmy Brown - 20th May 2014

Tags

  • Narrative
  • Performance
  • Promos
  • Rock/Pop

Popular content

Feedback

Problem with this page? Let us know

Credits

Production/Creative

Director
James Partridge
Producer
Shana Bah
Production Company
th1ng th2ng
Executive Producer

Camera

Director of Photography
Matthew Emvin Taylor

Art

Art Director
Kat Pang

Editorial

Editor
James Partridge

Grading

Colourist
Daniel Atkinson

Commission

Commissioner
Hanan Cher
Label
Polydor

Misc

Jimmy Brown - 20th May 2014

Related Content

Industry News

Promonews logo

Music video creativity everyday.

promonewspromonewstvpromonews.tv
Submit your video