Peace 'Money' by Ninian Doff

Peace 'Money' by Ninian Doff
  • By Jimmy Brown
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Ninian Doff invites you into a world of suits, braces, boardrooms, secret handshakes and bizarre gestures in his highly watchable promo for Peace's Money.

Ninian's video is a well-cast, sharply-executed swipe at male bravado and Masonic politics. And then it takes an unexpected turn...

From the director

NINIAN DOFF: 

"I absolutely love taking something that could be silly and treating it super-seriously. The cast immediately understood this tone and nailed the serious world of competitive corporate handshakes. 

"Supple Nam choreographed the super slick handshakes, Steve Annis shot this so beautifully, Nil Tomakan styled everyone perfectly, Lucie Red worked near miracles with the art direction and then we had a lot of fun in post with Leo at Stitch and Finish fulfilling my weirder requests. James at String & Tins nailed the sound design to really ramp up the weirdness with the ending.  

"It's just one of those jobs that really came together. Even the location was a spooky find in that it fitted my script so exactly it was like someone built it for this video - 80s offices, leading to wood-panelled board rooms, and then even an underground tunnel that led to... well, I won't spoil it."

Credits

Director
Ninian Doff
Production Company
Pulse FilmsPulse Films website
Producer
Rik Green
Producer
Ore Okonedo
Executive Producer
Zak Razvi
Choreographer
Supple Nam
1st AD
George Nelson
Director of Photography
Steve Annis
Focus Puller
Ahmet Husseyin
Steadicam
Thomas English
Gaffer
Mark Halowina
Location Manager
Ben O'Farrell
Art Department
Lucie Red
Make-up
Emily Bilverstone
Stylist
Nil Tomakan
Animal wrangler
Trevor Smith
Editor
Leo King
Editing company
Stitch Editing
Post Producer
Cheryl Payne
Post production company
Finish
Colourist
Julien Biard
Grading company
Finish
VFX
Andy Copping
Online
Andy Copping
Sound design
James Hayday
Cast
Scott Ellis
Cast
Dan Dewhurst
Cast
Cory Peterson
Cast
Gary Colandro
Cast
Alan Groves
Cast
Sophie Apollonia
Special Thanks
Barnaby @ Panalux
Director's Representation
Joceline Gabriel
Runner
Tom Wynbourne
Runner
George Garnish
Runner
Jay Burgess
Runner
Ellie Rumbold
Label
Sony Music
Commissioner
Lisa Foo

Watch here

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