One Direction 'Best Song Ever' by Ben Winston

One Direction 'Best Song Ever' by Ben WinstonOne Direction 'Best Song Ever' by Ben Winston
  • By Jimmy Brown
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One Direction premiered the video for new single Best Song Ever across VEVO on July 22nd  - breaking the record for the number of views racked up by a music video in its first 24 hours  - 12.3 million (beating the 10.7m who watched Miley Cyrus's We Can't Stop). But it's also more than a video, starting with a comedy sketch about 1D's upcoming new movie, meeting a bunch of Hollywood types, impressively by the boys themselves... - and co-written by comedian James Corden with director Ben Winston.

Shot in Miami, the promo displays the bands’ acting skills with Niall as 'Harvey, the Studio Exec', Harry as 'Marcel, the Marketing Guy', Liam as 'Leeroy, the Choreographer', Louis as 'Jonny, the Studio Exec' and Zayn as 'Veronica, the Sexy Assistant'.

As such the entertaining Best Song Ever promo boasts some very convincing prosthetics, and when the sketch ends and  the boys get going, is intercut with live concert footage from around the globe...


From the director

BEN WINSTON

"It's great that the video has been so popular. We are really delighted. It is always brilliant working with One Direction". 

Credits

Director
Ben Winston
Production Company
Fulwell73
Production Company
Luti MediaLuti Media website
Producer
Luti Fagbenle
Producer
Carly Shackleton
Writer
James Corden
Writer
Ben Winston
Line Producer
Claudia Rivas
1st AD
James Hawkins
2nd AD
Frank Bryson
Director of Photography
Maz Makhani
Camera operator
Christoph Vitt
Gaffer
Antal Steinbach
Wardrobe
Bex Crofton-Atkins
Asst stylist
Rebecca Hines
Stylist
Caroline Watson
Asst stylist
Julie Feingold
Make-up
Lou Teesdale
Make-up
Obi Reyes
Make-up
Susie Pfister
Hair
Gena Sullivan
Editor
Claudia Wass
Online
John Holloway
Post production company
Portobello Post
VFX
Ross McDowell
VFX
Jason Vakharia
VFX Company
Portobello Post
Sound
Ben Foley
Label
Sony Music

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