It's urban, it's East London and it's black and white - but the Drums Of Death video for True, directed by YouNess, isn't just ticking boxes on the way to telling some gritty drama.
First of all, there's the beautiful Yasmin – vocalist on the track and the star of the show. You Ness's camera captures her and a couple of dancers in various settings, to create an uplifting performance-doc piece that reflects something certainly true: that British dance music is having a bit of a moment this summer.
And the young Moroccan-Swedish director, who graduated from RCA in London last year, is also making his mark. His last video for Italian-signed artist Ben Pearce's What I Might Do has scored over 5 million hits on YouTube.