G-Frsh 'Never Can I' by James Partridge

G-Frsh 'Never Can I' by James PartridgeG-Frsh 'Never Can I' by James Partridge
  • By Sam Hill
  • Posted On
  • Comments Comment(s)

Premiered on ever-expanding Vice channel and lifestyle blog Noisey, James Partridge delivers this very interesting video for rapper G-Frsh.  It features some pretty brilliant costume and set design and a sterling performance from the man himself.  We see G-Frsh in a variety of high-fashion inspired and slightly bizzare scenes.  

There's even a Clockwork Orange nod to the milkbar – and James also took charge of the polished and effective edit. 

From the director

James Partridge: "I wanted to have fun with pacing in the edit, juxtaposing long tracking shots and slow motion with the intense beat and then plunging into more rapid cuts.  

"I wanted to create a striking performance video placing a gangster rapper into a set of bizarre scenarios in a closed off world, whilst keeping a sinister and uneasy mood throughout.  

"We kept the scenes symmetrical, making G Frsh the centre point at all times, but surrounding him with elaborate and off-beat back drops (massive shout to the production designers) to create interest across the whole frame."

Credits

Director
James PartridgeJames Partridge website
Director of Photography
Matthew Emvin Taylor
Producer
Khuram Murza
Production designer
Jacques Pienaar
Production designer
Sidsel Dall
Wardrobe
Loranique Pienaar
Wardrobe
Robyn Egan
1st AD
Guillaume Borkhataria
Make-up
Holly Rowley
Camera operator
Felix Schmilinsky
Camera operator
Inaki Viladomat
Production Assistant
Hendrik Faller
Editor
James Partridge
Colourist
Toby Tomkins
Cast
Sophie Barnes, Eleanor Baillieu, Alexandra Toth, Vicky Butterfly

Change or add info to this page.

Comments

  • EPiK Music Videos
  • Good Egg
  • Manic Butterfly Productions
  • Able & Baker
  • Squire
  • Prettybird
  • Solab
  • Loose Joints
  • Kode Media
  • Homespun
  • OB Management
  • Colonel Blimp
  • Joyrider
  • Agile Films
  • Friend
  • Knucklehead
  • Division
  • Bears Calling
  • NTSH London
  • Good Company
  • Wanda Productions
  • Everything is Okay
  • Partizan
  • Burning Reel
  • Trunk default banner
  • London Alley UK
  • Radar Music Videos
  • Th1ng/Th2ng
  • Free Agent UK
  • Stink
  • Las Bandas Be Brave
  • COMPULSORY
  • Chief Productions
  • Canada London
  • The Quarry
  • Passion Pictures
  • East London Studios
  • Okay Studio
  • A+
  • Blindeye Films
  • Lock It In
  • Doomsday Entertainment
  • Cut+Run
  • Gas&Electric
  • Caviar
  • Nice Polite default banner
  • Promo News Films
  • Riff Raff Films
  • Vision Film Co
  • Pod Hire
  • Blur Films
  • Black Dog Films
  • Forever Pictures
  • Bullion Productions
  • FAMILIA
  • Defunct Films
  • Somesuch & Co
  • Marisa Garner Associates
  • Luti Media
  • Pulse Films