G-Frsh 'Never Can I' by James Partridge

G-Frsh 'Never Can I' by James PartridgeG-Frsh 'Never Can I' by James Partridge
  • By Sam Hill
  • Posted On
  • Comments Comment(s)

Premiered on ever-expanding Vice channel and lifestyle blog Noisey, James Partridge delivers this very interesting video for rapper G-Frsh.  It features some pretty brilliant costume and set design and a sterling performance from the man himself.  We see G-Frsh in a variety of high-fashion inspired and slightly bizzare scenes.  

There's even a Clockwork Orange nod to the milkbar – and James also took charge of the polished and effective edit. 

From the director

James Partridge: "I wanted to have fun with pacing in the edit, juxtaposing long tracking shots and slow motion with the intense beat and then plunging into more rapid cuts.  

"I wanted to create a striking performance video placing a gangster rapper into a set of bizarre scenarios in a closed off world, whilst keeping a sinister and uneasy mood throughout.  

"We kept the scenes symmetrical, making G Frsh the centre point at all times, but surrounding him with elaborate and off-beat back drops (massive shout to the production designers) to create interest across the whole frame."

Credits

Director
James PartridgeJames Partridge website
Director of Photography
Matthew Emvin TaylorMatthew Emvin Taylor website
Producer
Khuram Murza
Production designer
Jacques Pienaar
Production designer
Sidsel Dall
Wardrobe
Loranique Pienaar
Wardrobe
Robyn Egan
1st AD
Guillaume Borkhataria
Make-up
Holly Rowley
Camera operator
Felix Schmilinsky
Camera operator
Inaki Viladomat
Production Assistant
Hendrik Faller
Editor
James Partridge
Colourist
Toby Tomkins
Cast
Sophie Barnes, Eleanor Baillieu, Alexandra Toth, Vicky Butterfly

Change or add info to this page.

Comments

  • Blindeye Films
  • Stink
  • Cut+Run
  • OB Management
  • The Sweet Shop
  • Sugarcane Media
  • My Accomplice
  • Bullion Productions
  • Loose Joints
  • Free Agent UK
  • Believe Media
  • Dirty
  • Speade
  • Moxie Pictures
  • ROBOT
  • Good Company
  • Trunk default banner
  • Chief Productions
  • The Firepit
  • Iconoclast
  • Friend
  • Partizan
  • Prettybird
  • Greatcoat Films
  • Colonel Blimp
  • RubberNecker
  • Wash
  • LEZ Creative
  • UNIT
  • Knucklehead
  • Frenzy
  • Homespun
  • FAMILIA
  • Burning Reel
  • Agile Films
  • Somesuch & Co
  • Rankin Film
  • Division
  • Forever Pictures
  • Black Dog Films
  • Caviar
  • Solab
  • Emanate Studios
  • Kode Media
  • Trim Editing
  • COMPULSORY
  • Full Fat Films
  • Riff Raff Films
  • Luti Media
  • Canada London
  • Thomas English
  • Marisa Garner Associates
  • Undercranked
  • Doomsday Entertainment
  • Lock It In
  • Blur Films
  • London Alley UK
  • Pulse Films
  • EPiK Music Videos
  • A+
  • Park Village