The Danila Kostil-directed video for Swiss singer Adrian Sieber uses, recycles, and slightly abuses the gif format in the services of Sieber's appropriately-named Round Round Song. 

It tells the story of a relationship, with its sweet, awkward and downright surreal moments repeated over and over. And the video by Danila - with a Russian-Hungarian-Spanish background and part of the collective of audiovisual artists called Kinopravda – is a treasure trove of visual playfulness.   

Much credit goes to Danila's crew - including his art direction team led by Tomas Navarro and Iván Triviño Martínez. And then his pan-European work in commercials and ads, took him to Umbrella in Budapest to post-produce the video.