Paul Gardner's promo for new All Around The World signing Tich's Dumb tells the classic story of not knowing what you have until its gone - with a comedic twist.

Shot in one day at two locations, Tich delivers a charming and witty performance in her first video, and carries the lighthearted narrative with aplomb. Its also a departure for Paul - he usually combines live action and animation in TVCs and commercials in his role as head of graphics at JJ Stereo. For Dumb, he's entirely focussed on the live action.

http://www.youtube.com/watchv=J9XRfIILptE

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