Adam Awni's first person Go Pro-shot video for Smasher's No Sleep - featuring Wretch 32, Maverick Sabre, Loudmouth and Black The Ripper - is an East London story following a record producer on his way to making a YouTube hit.
"We felt that this story hadn't been told," says Adam. "It's a comment on the YouYube hit phenomenon and also takes a tongue in cheek approach to independently made music videos.
"We shot on a GoPro which is basically shooting blind. We reviewed each scene on a laptop to make sure framing was OK before heading off to the next scene. I wanted the main character to have obstacles throughout the video and used common stereotypical characters that could be recognised immediately through props, costume and gestures.
"Right now we're at at around 7500 views with 120 likes in 3 days. We've had the video tweeted by Maverick Sabre and tetweeted by Wretch 32 and Professor Green. It's a free download and we hope what happens in the video becomes a reality."
Directed, Choreographed and Edited by Adam Awni Story by Adam Awni and Smasher
Female Models by Elect Model Management