Ian Pons Jewell delivers this quirky, hard-edged and tongue-in-cheek winner for DJ Shadow's I'm Excited - from his forthcoming album The Less You Know The Better (September 26).

Ian Pons Jewell delivers this quirky, hard-edged and tongue-in-cheek winner for DJ Shadow's I'm Excited - from his forthcoming album The Less You Know The Better (September 26). With an enigmatic performance from Afrikan Boy, Jewell's maverick promo certainly displays a flair for the surreal. "The visuals came about pretty directly from listening to the track" explains Pons Jewell "originally drawing inspiration from the African Space Program. It became a bit out of hand trying to write a piece where he built a spaceship, so teleportation became the better option for the budget. "He was styled as a Gaddafi type dictator with an obsession for inter-dimensional travel, employing the skills of a mad inventor to make the contraption. We ended up with just over a week to turn it<br/>around".

With an enigmatic performance from Afrikan Boy, Jewell's maverick promo certainly displays a flair for the surreal.

Ian Pons Jewell delivers this quirky, hard-edged and tongue-in-cheek winner for DJ Shadow's I'm Excited - from his forthcoming album The Less You Know The Better (September 26). With an enigmatic performance from Afrikan Boy, Jewell's maverick promo certainly displays a flair for the surreal. "The visuals came about pretty directly from listening to the track" explains Pons Jewell "originally drawing inspiration from the African Space Program. It became a bit out of hand trying to write a piece where he built a spaceship, so teleportation became the better option for the budget. "He was styled as a Gaddafi type dictator with an obsession for inter-dimensional travel, employing the skills of a mad inventor to make the contraption. We ended up with just over a week to turn it<br/>around".

"The visuals came about pretty directly from listening to the track" explains Pons Jewell "originally drawing inspiration from the African Space Program. It became a bit out of hand trying to write a piece where he built a spaceship, so teleportation became the better option for the budget.

Ian Pons Jewell delivers this quirky, hard-edged and tongue-in-cheek winner for DJ Shadow's I'm Excited - from his forthcoming album The Less You Know The Better (September 26). With an enigmatic performance from Afrikan Boy, Jewell's maverick promo certainly displays a flair for the surreal. "The visuals came about pretty directly from listening to the track" explains Pons Jewell "originally drawing inspiration from the African Space Program. It became a bit out of hand trying to write a piece where he built a spaceship, so teleportation became the better option for the budget. "He was styled as a Gaddafi type dictator with an obsession for inter-dimensional travel, employing the skills of a mad inventor to make the contraption. We ended up with just over a week to turn it<br/>around".

"He was styled as a Gaddafi type dictator with an obsession for inter-dimensional travel, employing the skills of a mad inventor to make the contraption. We ended up with just over a week to turn it
around".

Ian Pons Jewell delivers this quirky, hard-edged and tongue-in-cheek winner for DJ Shadow's I'm Excited - from his forthcoming album The Less You Know The Better (September 26). With an enigmatic performance from Afrikan Boy, Jewell's maverick promo certainly displays a flair for the surreal. "The visuals came about pretty directly from listening to the track" explains Pons Jewell "originally drawing inspiration from the African Space Program. It became a bit out of hand trying to write a piece where he built a spaceship, so teleportation became the better option for the budget. "He was styled as a Gaddafi type dictator with an obsession for inter-dimensional travel, employing the skills of a mad inventor to make the contraption. We ended up with just over a week to turn it<br/>around".