Newly signed to Rob Da Bank's Sunday Best label, David Sugar gets set to release Party Killer from his forthcoming Memory Store album and teams up with new directing duo Arnold& Barber (Lewis Arnold and Philip Barber) for this creative promo.

"The whole concept revolves around the idea of projecting David's performance back onto a white version of himself, making him a canvas for his own performance," explains Lewis. "We did it the old-fashioned way in order to create a strange and mesmerizing aesthetic, using just a camera and a projector, which we hoped offered up a slightly fresh take on the performance video."