Saam's clever sliding-split-screener is the official video of Cheryl's new single, but Vincent Haycock has directed the officially-sanctioned viral version for 3 Words.

Saam's clever sliding-split-screener is the official video of Cheryl's new single, but Vincent Haycock has directed the officially-sanctioned viral version for 3 Words. Atmospheric, cinematic and romantic - in the style of HK master Wong Kar-wei - it was shot by Vince and his estimable DoP Matthias Koenigswieser "on the only rainy night in Los Angeles in six months." After his excellent vids for <a href="http://www.promonews.tv/2009/06/29/mstrkrft%E2%80%99s-heartbreaker-by-vincent-haycock/" target="_blank">MSTRKRFT</a> and <a href="http://www.promonews.tv/2009/09/24/miike-snow%E2%80%99s-black-blue-by-vince-haycock/" target="_blank">Miike Snow</a>, another superb character-driven work.

Atmospheric, cinematic and romantic - in the style of HK master Wong Kar-wei - it was shot by Vince and his estimable DoP Matthias Koenigswieser "on the only rainy night in Los Angeles in six months."

Saam's clever sliding-split-screener is the official video of Cheryl's new single, but Vincent Haycock has directed the officially-sanctioned viral version for 3 Words. Atmospheric, cinematic and romantic - in the style of HK master Wong Kar-wei - it was shot by Vince and his estimable DoP Matthias Koenigswieser "on the only rainy night in Los Angeles in six months." After his excellent vids for <a href="http://www.promonews.tv/2009/06/29/mstrkrft%E2%80%99s-heartbreaker-by-vincent-haycock/" target="_blank">MSTRKRFT</a> and <a href="http://www.promonews.tv/2009/09/24/miike-snow%E2%80%99s-black-blue-by-vince-haycock/" target="_blank">Miike Snow</a>, another superb character-driven work.

After his excellent vids for MSTRKRFT and Miike Snow, another superb character-driven work.

Saam's clever sliding-split-screener is the official video of Cheryl's new single, but Vincent Haycock has directed the officially-sanctioned viral version for 3 Words. Atmospheric, cinematic and romantic - in the style of HK master Wong Kar-wei - it was shot by Vince and his estimable DoP Matthias Koenigswieser "on the only rainy night in Los Angeles in six months." After his excellent vids for <a href="http://www.promonews.tv/2009/06/29/mstrkrft%E2%80%99s-heartbreaker-by-vincent-haycock/" target="_blank">MSTRKRFT</a> and <a href="http://www.promonews.tv/2009/09/24/miike-snow%E2%80%99s-black-blue-by-vince-haycock/" target="_blank">Miike Snow</a>, another superb character-driven work.