Pulse Films have announced the addition of Rodrigo Saavedra to its US commercial and music video director roster.

Originally hailing from Rio de Janeiro, the advertising creative-turned-director has a richly decorated career as a filmmaker, collaborating with global brands including Coca-Cola, Heineken, Corona, Honda, VW, Facebook, Dropbox and the Francis Ford Coppola Winery. As a director of music videos Saavedra has collaborated with the likes of DJ Snake and Selena Gomez (on the UKMVA-winning video for Selfish Love) Céu and Niki & The Dove. 

In the UK Rodrigo is represented by his own production company Immigrant, and Pulse and Immigrant will now jointly represent Saavedra in the UK music videos sphere, repped by Hands.   

“I have been watching Rodrigo’s career bloom since working together in Marseilles - we are still debating who
instigated a tussle with a group of local pickpockets," says Mino Jarjoura, Global President of Commercials & Music Videos at Pulse.

"I am absolutely thrilled to collaborate with Rodrigo at Pulse. His nuanced level of detail and boundless imagination are seamlessly interwoven in story, style and character. A truly unique filmmaker, he has a vision, working alongside him promises to be an inspiring journey."

Rodrigo Saavedra adds: “When Mino first contacted me, he already knew I was a Flamengo supporter. That says a lot about him. Instead of the cliché ‘I love your work’, he tapped into culture to find common ground. And to me that’s what Pulse is about. They’re a company that champions culture, going beyond the norms of advertising, and when they do traditional ads they make sure that it seeps into the pop realm.”

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