London-based production company Friend has announced that director Pedro Takahashi has joined their UK roster for music video representation.

Previously an assistant to top director Daniel Wolfe, Takahashi has established himself as one of the most promising up-and-coming music video directors in London, working with an eclectic mix of exciting artists including Shame, Chubby and the Gang, and most recently, an acclaimed film for Sam Akpro.

With roots stemming from Spain and Japan, coupled with a formative upbringing in London and a fervent passion for punk and techno, he draws upon a diverse spectrum of influences. Takahashi crafts music videos that captivate not only with their vibrant energy but also with their seamless editing and ambitious cinematography.

“We are very excited to have Pedro on board," says Luke Jacobs, Managing Director/EP at Friend. "His journey so far has been extraordinary. His Sam Akpro video is next-level and really caught my attention. He is a visionary who has a unique ability to bring ideas to life on the screen and we can’t wait to help him produce more standout work.”

For his part, on joining Friend, Takahashi adds: “I am beyond excited to be joining Friend as part of their UK roster. They’ve been on my radar for a while now as a company with impeccable taste and an inimitable ability to recognise and nurture young talent. As well as representing a number of directors whose work I greatly admire, they have an amazing in-house team who
immediately made me feel at home. I can’t wait to get stuck in and start making new work with them.”

For music video enquires about Pedro Takahashi contact Friend's director's rep Nicole Hartley and new business rep John Rooney.   

• Watch Pedro Takahashi's showreel at Friend here