London-based production studio Irresistible Studios' latest signing is Carrie Sutton - to represent their directors' roster for music videos.

Sutton - one of the most experienced people in the British music video industry - will be representing both the UK-based and international roster at Irresistible - which offers creative production for brands, agencies and record labels - including Brock Newman, Carla Dauden, Caraz, Christopher Ranson, David J. East, Dean G. Moore, Felix, Menzkie, Nicolina Knapp, Sophy Holland and Tom Stoddart. 

"From the moment I started talking to Irresistible, I fell in love with the team’s irrepressible mix of experience, energy, and youthful enthusiasm," says Sutton. "Their brilliantly curated roster features some very exciting talents, based both in the UK and internationally. Their optimistic production attitude combined with access to their CGI and animation department is a winning combination."

Sutton has enjoyed a long and varied career in the music video industry for almost three decades. Starting as an assistant stylist, she quickly rose to being a producer in the Nineties, before becoming Head of Music Videos at Kudos Productions, and then a freelance commissioner for labels such as Island Records and EMI - and working with artists such as Robbie Williams and Blur. She was honoured with the Outstanding Achievement Award at the UK Music Video Awards in 2019. 

"We’ve just completed our first project together," she continues. "Carla Dauden flew in from LA to direct Dylan’s Girl Of Your Dreams, and everyone involved was thrilled with the result. I hope it’s the first project of many with this vibrant company." 

• Irresistible Studios work here