UK Music Video Awards 2015: The Mill presents 'The Looking Glass' at MVAs' aftershow party

UK Music Video Awards 2015: The Mill presents 'The Looking Glass' at MVAs' aftershow party

Leading post facility The Mill are sealing their partnership with this year's UK Music Video Awards by bringing a very special installation to the UKMVAs aftershow party this Thursday (November 5th): 'The Looking Glass'.

Created by The Mill’s Immersive Team, 'The Looking Glass' is a virtual identity space which re-imagines the traditional photo–booth experience - the first of its kind in the UK. It's the finale of a partnership between the UKMVAs and The Mill across this year's awards campaign, including judging sessions and also the MVAs' first nominations party being hosted at The Mill's new base in Windmill Street, central London in September.

"The Mill is proud to partner with this year's UKMVA’s as we share a common goal – a commitment to celebrating and rewarding creativity and directing talent," says Darren O’Kelly, MD of The Mill London. "Iconic music videos stand the test of time - the truly great ones will be viewed in decades to come. We believe in pushing creative boundaries and music videos brilliantly provide the freedom for directors and artists to experiment and inspire."

As well as The Looking Glass, the MVAs' aftershow party will feature a headline set by French DJ and producer The Reflex, with visuals by One House Studios. Aftershow tickets cost £60 + VAT and are on sale here.

Tickets are now sold out for the UK Music Video Awards 2015 ceremony - where the winners will be interviewed backstage by a team from the MAMA Youth Project, which works to increase diversity in the TV and film industry and improve opportunities for young people by equipping them with core skills and working practices to help them secure meaningful employment. Cameras and lighting equipment for the interviews will be supplied by award sponsors Procam.


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