Radar Music Videos has announced a transatlantic partnership with New York-based digital marketing and creative services company Sneak Attack Media, to provide a US base for commissioning music-related creative content. Sneak Attack will now handle US enquiries and support for US and Canadian labels looking to commission music videos and other content through Radar.
Radar have helped create thousands of music and lyric videos for hundreds of bands and artists, its successes including the $5K video for Alt-J's Breezeblocks by Ellis Bahl, which helped launch the careers of both the band and the director, and now stands at 70m views on YouTube. The new Radar US office will specialise in hook-ups with directors who work with budgets typically between $800 and $25,000. Radar’s US clients already include Universal Music, Ultra Music, Wind-Up Records, Tommy Boy Records, Nettwerk Records, Red Light Management and Caroline International, among many others.
"We’re big fans of the service Radar provides and the work that comes out of their matchmaking between video creators and artists," comments Marni Wandner, President of Sneak Attack. "We know firsthand how important it is for bands and musicians to have quality video content, so we’re excited to help make those connections happen in the US."
"Opening our US base is an exciting milestone for us," says Caroline Bottomley of London-based Radar. "Both our US clients and US creative numbers are growing. Sneak Attack are the perfect partner, with a reputation for superb service and excellent results. It seems everyone we meet Stateside already knows and respects Marni and her company."