The latest from Promo News
AG Rojas's ambitious and arguably controversial video for Run The Jewels' Close Your Eyes (And Count To Fuck), featuring Zack de la Rocha from Rage Against The Machine, addresses the controversy over American police brutality towards the African American community by imagining it as a one-on-one conflict between two individuals - the white cop and the black citizen.
One of the YouTube Music Award videos that dropped on March 23rd is actually two videos - a gender-specific double-bill for the DJ & producer Martin Garrix's track Don't Look Down featuring Usher, directed by Petro, with his usual talent for charmingly zany comedy.
This ultra zany, glitter art-heavy video for Traffic Signs & Jake The Rapper's track Cookie Jar could only come from the delightfully warped imaginations of eccentric Berlin-based duo Ben & Julia, those art-directors who specialise in all things sparkly, bright coloured, animated and off-beat.
Blake Claridge has directed this promo for Martin Luke Brown performing his song Take Out Of Me in which the singer is cast under an array of light beams.
The video was shot in-studio with some lovely, panel-controlled lighting arrangements – the emphasis placed on getting the best shots to capture Brown's energetic and emotive performance of the track.
At last, Eric Wareheim arrives at mainstream pop. The music video-directing half of comedic duo Tim & Eric has been the creator of unsettlingly grotesque yet hilarious music videos down the years.
Emil Nava has delivered this Youtube Music Award video for Ed Sheeran & Rudimental's track Bloodstream, exploring the psychology of a wealthy, disgruntled ex-rock star who's dissatisfaction with the emptiness of his middle-age life - in contrast to the success and happiness of his glory days - has reached a breaking point.
Lucy Anne Watkins's video for Alfie Connor's Stranger sees Alfie and possibly estranged girlfriend going for a drive at night.
The timeless quality is emphasised by DoP Gabi Norland's gritty black and white photography, and the melancholic atmosphere, reflecting the uneasy sentiment of Connor's lyrics, doesn't prevent the final moments of the video coming out of the blue.
Animator and music video director Marion Dupas specialises in edgy, lustful animations made up of allusions to religious folklore, western pop culture and colourful motifs and patterns from an eclectic range of sources.