The latest from Promo News
Sophie Muller is the most successful female music video director of all time. Simple as. She is constantly creating, working with many of the world’s top pop stars time and time again.
Ninian Doff invites you into a world of suits, braces, boardrooms, secret handshakes and bizarre gestures in his highly watchable promo for Peace's Money.
Ninian's video is a well-cast, sharply-executed swipe at male bravado and Masonic politics. And then it takes an unexpected turn...
Coming shortly after his version of a performance video for Editors, Joe Vanhouttteghem is now spoiling us. Here's his new video for Belgian outfit Triggerfinger – and he's treading new ground here too.
The video for Perfect Match sees Joe's take on the sex comedy. Which means a whole new level of slightly unsettling reality-suspension and weirdness has been added.
For this moving and beautiful promo to Jamie xx's Sleep Sound, artist and director Sofia Mattioli invited the Manchester Deaf Centre Youth Group to participate in a workshop where they were encouraged to dance with her and experience Jamie's track through her movements.
Some superlative videos appeared on Promo during this week, from Skrillex to Simian Mobile Disco to Maya Jane Coles' laundrette earth-mother, and a lot more besides - like an Estuary tale by George Belfield for Arthur Beatrice, a tainted love story for Jackson and his Computerband by So Me, and Josh Homme hanging out with his Japanese businessmen buddies to indulge in a spot of ultra-violence
The Ramona Flowers' Tokyo has given Bouha Kazmi the chance to explore his fascination with Japanese culture - and particularly the phenomenon of the Geisha.
A Simple Beautiful Truth, from Wild Beasts' acclaimed new album Present Tense, has inspired this joyous video directed by Klaus Thymann and Mike Hughes, which sees the band wearing electric suits and dancing around the Brecon Beacons.
It's an unbeatable combination of stunning scenery with absurdist behaviour - with wonderfully inventive costume design by Grace Snell.
In his video for Equals' Pyre, Louis Ellison cleverly integrates the talents of dancer and choreographer Fabrice Omores with the song's fiery theme. The dancer makes his way through the backstreets and deserted docks of East London, emitting clouds of smoke, with smouldering clothes.
Edward Housden, director and bandmember of rock-blues-soul outfit Gentlemen (described somewhere as what The Beatles would've sounded like in 1972 if they hadn't split up), has now created a two-part video – to coincide with the release of two EPs, Night Reels I and Night Reels II – focussing on the story of a Holy Child.