The director and visual artist who signed to Stink last year twists reality to her own distinctive vision - as shown in the striking self-portrait above. As well as working with brands she has an ongoing exhibition project, her debut EP of experimental music is coming soon, she's looking forward to dirt bike season - and she loves Massive Attack.Anna van der Velde challenges creative conventions by blending film, digital art, technology, and abstract movement. Through untraditional framing, static compositions, and choreography, she builds worlds layered with metaphor and emotion. Brands such as Nike, Adidas, The Face, Numéro, and Iris Van Herpen have collaborated with Anna, experimenting with philosophical ideas through arresting visual forms.What’s your background? Where did you grow up?ANNA VAN DER VELDE: In the Netherlands. And I went to fashion school in Amsterdam, where I received my Bachelor of the Arts.What were the important first projects for you, in terms of a learning experience and getting noticed, or a foothold in the industry?AVDV: My project for Iris van Herpen [in 2022/23] was the first time I connected digital media with traditional film in a symbolic way. That project was very important for defining my style and direction.[vidtoken data:0]Can you tell us about your first music video or music-related project and how it turned out?AVDV: It was a super-cute series of music videos for a German pop artist [Lotte, above]. If I think about it, I had absolutely no clue what I was doing! But maybe that was exactly the power of it, because I just let my imagination run wild and came up with all sorts of symbolism and metaphors.I always try to look at the meaning of things rather than copying an aesthetic.I nowadays catch myself sometimes thinking too much about visual technique and outcome, before just thinking about the meaning and story. Remembering my younger and less experienced self helps me to get back to that raw, untamed fantasy.Where do you draw your inspiration for your own work?AVDV: I try to not look too much at the work of other directors for inspiration. I take inspiration from ancient stories, other artforms and my own psychological state and emotions. I always try to look at the meaning of things rather than copying an aesthetic.[vidtoken data:1]What’s your favourite music video, or music-related project, you’ve made so far?AVDV: My project for Nike and The Face starring artist Cora, which I did together with Stink Films. It wasn’t technically a music video, but it was very centred around music and what it means for a community - in this case the Berlin music scene.It was beautiful to be approached for this project and to be given so much trust and creative freedom by The Face and Nike teams. Trust is the foundation of a good project, and this one felt like a truly pleasant collaboration where I felt deeply connected with everyone involved.[vidtoken data:2]What has been the most creatively rewarding non-music project of the past year or so?AVDV: My favourite non-music-video project of the past year was my multidisciplinary solo exhibition BEELZEBUB, which took place in Berlin a year ago. The title BEELZEBUB means “lord of the flies” or “the devil,” and the work explores the topic of grief and the experience of having dark thoughts, which are symbolised in the project by drones.The exhibition is based on my film BEELZEBUB and extracts one of its scenes into a physical and immersive space. The show combines film, performance art, live sound, installations and CGI projections. It was the most powerful and personal thing I’ve ever created, and the response was overwhelming. It connected me with a sense of purpose I had never experienced before.[vidtoken data:3]Which aspect of the job do you enjoy the most?AVDV: EVERYTHING. It has so many magical aspects to me. Being lost in my own imagination during pitch phases; the power of collaboration on set with other beautiful humans; seeing the world and visiting beautiful places. It really is the whole package for me. Even the struggles that come with this profession make it worth it.Can you tell us about your next project?AVDV: I am working on BEELZEBUB, which I hope to travel internationally. I had a show in Berlin last year. This year I am aiming to bring the piece to other countries. Where [that will be] is still a secret, haha. Besides that I am about to release my first own EP.Which artist or band would you most like to make a music video for? AVDV: Massive Attack! Huge fan girl. Career-wise where do you hope to be in five years time?AVDV: To still love my job as much as I do now! I want to make my first arthouse feature and I hope to expand my multidisciplinary practice even more. An exhibition in an established museum would be a dream too.What do you like to do when you’re not making films?AVDV: So much haha! I love extreme sports such as scuba diving, kite-surfing and I am currently working on getting my dirt bike ready for the season.I also make experimental music and love going to sound performances and (modern) art exhibitions. But what keeps me sane is long walks in nature with my dog Clemens, or cooking for my loved ones.• Anna Van Der Velde is represented by Stink Films for music videos and commercials. Watch her showreel here.
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