New body wants to give the next generation of British filmmakers a chance to shine with innovative MVEC scheme.A new organisation, the British Music Video Association, has been established as a non-profit body to act as a voice for the UK's music video community, with its first objective securing a tax relief for British music video production.Established by hugely experienced music video producer Rik Green and film production consultant Martin Poyner, the BMVA has just released its first statement, explaining why it has been formed and announcing it's plan to unlock production in music videos via a dedicated Music Video Expenditure Credit (MVEC).In the organisation's statement - which can be downloaded here - the BMVA focusses upon the eminent role that British music videos have played in British film and culture for decades, its importance as a pathway into screen industries for young people of different backgrounds, and being "the beating heart of Britain's creative ecosystem"- a legacy that is now seriously endangered by changing market conditions.Aiming to become a "loud and united coalition" of all wings of the UK's music video community, the BMVA's plan is to build a compelling case for a tax incentive scheme similar to those established for other areas of film and TV production in the UK, making it more attractive for record labels and other investors to make music videos - resulting in more shoots, more jobs and more people developing their skills through music video production.The BMVA is now looking to commission independent research studies on the cultural and economic impact of British music videos - regarded as the most effective way to sell the idea of a MVEC scheme to the UK government. Estimating that it will require around £120K to conduct two studies by respected independent research firms, the BMVA is now welcoming sponsors to help raise the funds for those impact studies.Rik Green says that the impact studies are crucial for making the case to Goverment. "We know that if we want the government to take the MVEC seriously, we need hard evidence - solid, credible data they simply can’t ignore," he says."The best part is that, that evidence already exists. It’s out there in our industry, in all our work, in our impact... it just hasn’t been brought together in one place before and that’s exactly what we’re doing now."Martin Poyner adds that the reaction that the new initiative is receiving has been hugely positive across the board. "The reaction has been remarkable," says Poyner. "You can feel the relief that this sector is finally getting structural representation. Producers, directors, commissioners, crew, labels, the BFI, the BPI, YouTube, artist managers, talent agents - more and more bodies are coming forward, have all leaned in with ideas and support. In every meeting we hear the same thing: if we get this right, literally nobody loses."• British Music Video Association website
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